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Project Boomerang: Uber CEO forced to drive cabs in his own company, know why

ByTeam BB

Apr 9, 2023


Dara Khosrowshahi, CEO of cab aggregator company Uber, is counted among the top executives of the corporate world. He was given the responsibility after the company’s image deteriorated and relations with investors soured, and Khosrowshahi also succeeded in bringing the company back on track. However, for this he had to do many things out of the box. Once he started working as a driver in his own company and started driving cabs daily.

Driving a cab in California

In fact, Uber started Project Boomerang last year to improve its operations. Under this, Uber CEO Dara Khosrowshahi himself started working as a cab driver. He was driving a second hand Tesla Model Y in San Francisco under the code name of Dev. During this, he not only faced heavy traffic on the streets of San Francisco during rush hours, but also had to deal with the resentment and bitter comments of the passengers.

Complaints of drivers are not baseless

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Khosrowshahi himself revealed this secret in a recent interview to the Wall Street Journal. Regarding the experience of moonlighting as a cab driver in his own company, the Uber CEO said that overall at an industry level, people take cab drivers for granted somewhere. He learned during this time that the complaints of the cab drivers are not baseless, but justified.

had to face these things

Khosrowshahi said that while working as a cab driver, he faced problems ranging from signing up as a driver to being deducted money by the app for rejecting a trip. During this, he also had to face the bad behavior of the passengers many times. Once, while working as a driver, he started getting repeated calls from the Chief Legal Officer of the company and he was constantly forced to disconnect.

The credit of these things to Khosrowshahi

Let us tell you that Dara Khosrowshahi of Expedia Inc was appointed CEO in the year 2017 after cab aggregator company Uber ran into various problems. Dara Khosrowshahi is credited with repairing the company’s image, improving relations with investors and getting the company’s financial position back on track. Project Boomerang was also part of Dara Khosrowshahi’s efforts to improve Uber’s operations, which yielded much better results.

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